18 Hidden Gems Most Beautiful Places in Switzerland You Can't Miss
Planning a trip to Switzerland and not sure where to start? Discover these 18 hidden gems and most beautiful places that deserve a spot on your itinerary.
Planning a trip to Switzerland and not sure where to start? Discover these 18 hidden gems and most beautiful places that deserve a spot on your itinerary.
Switzerland may be small on the map, but it’s overflowing with breathtaking landscapes, charming towns, and postcard-perfect scenery. While world-famous spots like Geneva, Zurich, and Zermatt often steal the spotlight, Switzerland is also home to countless hidden gems and lesser-known treasures waiting to be explored.
Below, we’ve rounded up 18 of the most beautiful places in Switzerland you simply can’t miss. Whether you’re traveling with kids, celebrating a honeymoon, or exploring solo, Switzerland has something to delight every kind of traveler.
18 Hidden Gems & Most Beautiful Places in Switzerland
From glittering lakes edged with vineyards to alpine villages nestled beneath towering peaks, Switzerland is full of incredible places to explore. Some are world-famous, while others remain delightfully off the beaten path.
1. Lake Geneva
Location: Southwestern Switzerland, shared with France.
Best time to visit: Summer (June–September).
Activities on offer: Boat tours, swimming, lakeside promenades, and wine tasting at nearby vineyards.
Although Lake Geneva cannot be considered a hidden gem, it’s still one of the great places to visit in Switzerland. Surrounded by the stunning Alps and dotted with charming towns like Montreux and Vevey, the lake is very picturesque and is also rich in culture and history. While here, stroll through the lakeside promenades, embark on boat cruises, discover world-class vineyards, and witness vibrant festivals.
2. Zurich
Location: Northeastern Switzerland
Best time to visit: Year-round (summer for lake activities, winter for Christmas markets)
Activities on offer: Exploring Old Town, shopping on the Bahnhofstrasse, museum visits, and boat trips on Lake Zurich.
Zurich is Switzerland’s largest city and a lively mix of modern energy and historic charm. Stroll through the cobbled streets of the Old Town, where medieval guild houses now host cozy cafés and boutiques, or wander along Bahnhofstrasse, one of the world’s most famous shopping avenues. The city also shines with its cultural offerings, home to world-class museums, art galleries, and a vibrant food scene.
3. Lausanne
Location: Northern shore of Lake Geneva, Vaud.
Best time to visit: Summer for lake activities.
Activities on offer: Visiting the Olympic Museum, strolling the Ouchy promenade, wine tasting in Lavaux vineyards, and exploring Old Town.
Lausanne is a vibrant lakeside city that combines a youthful energy with old-world charm. Perched on the northern shores of Lake Geneva, it has a lively cultural scene, surrounded by the breathtaking views of the Alps. The city is home to the Olympic Museum, reflecting its role as the headquarters of the International Olympic Committee, and boasts a beautiful Gothic cathedral in its medieval Old Town.
4. Interlaken
Location: Bernese Oberland, between Lake Thun and Lake Brienz
Best time to visit: Summer (hiking, paragliding) and winter (skiing nearby).
Activities on offer: Adventure sports, lake cruises, cable car rides, and hiking in the Jungfrau region.
Interlaken is a paradise for adventure seekers and nature lovers. Nestled between Lake Thun and Lake Brienz, and surrounded by the towering peaks of the Bernese Oberland, it offers stunning scenery at every turn. The town is known as Switzerland’s adventure capital, with activities ranging from paragliding and skydiving to hiking and canyoning.
5. Zermatt & Matterhorn
Location: Valais, southern Switzerland
Best time to visit: Winter for skiing; summer for hiking.
Activities on offer: Skiing, hiking trails with Matterhorn views, Gornergrat railway, and mountain biking.
Zermatt is a car-free alpine village that perfectly blends charm with adventure, best known as the gateway to the iconic Matterhorn. With its cozy chalets, lively après-ski scene, and breathtaking mountain views, it’s a destination you can visit all year-round. Zermatt is the best place in Swiss Alps for world-class skiing in winter, while summer brings hiking and mountain biking trails with spectacular panoramas.
6. Bern (Old Town)
Location: Central Switzerland, capital city.
Best time to visit: Spring to autumn
Activities on offer: Exploring medieval Old Town (UNESCO site), Bear Park, Bundeshaus (parliament), and Aare River swimming
Bern’s Old Town is a UNESCO World Heritage Site and without a doubt one of the great places to visit in Switzerland. With its medieval arcades, sandstone buildings, and charming clock tower, coming here feels like stepping back in time. Walk along cobblestone streets lined with shops and cafés, explore the famous Zytglogge astronomical clock, or relax by the scenic Aare River.
7. Lucerne
Location: Central Switzerland, on Lake Lucerne.
Best time to visit: Spring through autumn.
Activities on offer: Walking across Chapel Bridge, visiting the Lion Monument, boat cruises, and day trips to Mt. Pilatus or Mt. Rigi.
Lucerne is easily one of Switzerland beautiful places that captures the essence of the country’s charm. Nestled beside Lake Lucerne and surrounded by dramatic mountain peaks, the city is a postcard come to life. Wander through its medieval Old Town, cross the famous Chapel Bridge, or take a boat ride across the sparkling lake.
8. Basel
Location: Northwestern Switzerland, on the Rhine River.
Best time to visit: Year-round; especially lively during Art Basel (June) and Fasnacht (February).
Activities on offer: Museum hopping, walking along the Rhine, exploring Old Town, and river swimming.
Basel is a cultural gem often ranked among the most beautiful places in Switzerland. Located on the banks of the Rhine River, the city blends medieval charm with modern creativity. Its Old Town is filled with narrow alleys, colorful townhouses, and the striking red sandstone Basel Minster, while its world-class museums and art galleries make it a hub for culture lovers.
9. Montreux
Location: Northern shore of Lake Geneva.
Best time to visit: July for the Montreux Jazz Festival, or the summer months for lakeside activities.
Activities on offer: Lakeside walks, Château de Chillon visit, boat cruises, and vineyard tours.
Montreux is a picturesque town on the shores of Lake Geneva, famous for its stunning alpine backdrop and relaxed Mediterranean vibe. Known worldwide for the Montreux Jazz Festival, the town also charms visitors with its flower-lined lakeside promenade, cozy cafés, and nearby vineyards. Just outside Montreux, the fairytale-like Château de Chillon sits gracefully on the lake and is one of Switzerland’s most visited landmarks.
10. St. Moritz
Location: Engadin Valley, Graubünden
Best time to visit: Winter (December–March) for skiing and snow sports
Activities on offer: Skiing, luxury shopping, spa resorts, lake walks, and scenic train rides (Bernina Express)
St. Moritz is one of Switzerland’s most glamorous alpine resorts, renowned for luxury, winter sports, and stunning mountain scenery. Famous as a two-time host of the Winter Olympics, it offers world-class skiing, snowboarding, and après-ski experiences. In summer, the region transforms into a paradise for hiking, sailing, and mountain biking around its sparkling lakes.
11. Grindelwald
Location: Bernese Oberland
Best time to visit: Winter (December–March) for skiing and snow sports
Activities on offer: Summer for hiking, winter for skiing.
Activities on offer: Hiking to First Cliff Walk, cable car rides, skiing, and glacier views
Grindelwald is one of the most breathtaking alpine villages and a must on any list of places to go in Switzerland. Surrounded by the towering peaks of the Eiger and Wetterhorn, it’s a paradise for both adventure seekers and nature lovers. In winter, the slopes draw skiers and snowboarders from around the world, while summer offers hiking trails, mountain biking, and paragliding with unbeatable views.
12. Lauterbrunnen Valley
Location: Bernese Oberland, near Interlaken
Best time to visit: Summer (for waterfalls and hiking)
Activities on offer: Exploring 72 waterfalls, hiking, visiting Mürren/Wengen via cable car, and paragliding.
Lauterbrunnen Valley is one of Switzerland beautiful places, with its dramatic cliffs, lush meadows, and more than 70 waterfalls cascading into the valley. The village itself feels like a fairytale, surrounded by snowcapped peaks and alpine chalets. It’s also the gateway to famous mountain excursions, including trips to Jungfraujoch and Mürren.
13. Lugano
Location: Ticino, southern Switzerland, near Italy.
Best time to visit: May to October
Activities on offer: Strolling lakeside promenades, visiting Parco Ciani, hiking Monte Brè or San Salvatore, and enjoying Italian-influenced cuisine.
Lugano, set in Switzerland’s Italian-speaking Ticino region, blends Swiss efficiency with Mediterranean charm. Overlooking a sparkling lake framed by mountains, the city is known for its palm-lined promenades, piazzas, and vibrant café culture. Explore Parco Ciani, shop along elegant Via Nassa, or take a funicular up Monte Brè for panoramic views.
14. Jungfraujoch (Top of Europe)
Location: Bernese Alps, above Interlaken
Best time to visit: Year-round
Activities on offer: Cogwheel train ride, ice palace visit, glacier viewing, and mountain panoramas
Jungfraujoch, often called the “Top of Europe,” is a breathtaking destination and truly a must see in Switzerland. Reached by one of the most scenic train rides in the world, it brings visitors to the highest railway station in Europe. From there, you’re greeted with sweeping views of the Aletsch Glacier and surrounding snowcapped peaks.
15. Schaffhausen & Rhine Falls
Location: Northern Switzerland, near the German border
Best time to visit: Late spring to summer (for high water flow)
Activities on offer: Viewing Europe’s largest waterfall, boat rides to the falls, and castle tours
Schaffhausen, a charming town in northern Switzerland, is best known as the gateway to Rhine Falls, Europe’s largest waterfall, and another must see in Switzerland. The town itself enchants visitors with its medieval Old Town, colorful frescoed buildings, and the hilltop Munot fortress. Just a short distance away, the thundering Rhine Falls offers an awe-inspiring spectacle, with boat rides that bring you close to the rushing water and viewpoints that showcase its full power.
16. Arosa
Location: Graubünden, eastern Switzerland
Best time to visit: Winter for skiing, summer for hiking
Activities on offer: Skiing, hiking, mountain biking, and visiting the bear sanctuary.
Arosa is a peaceful alpine resort town in the Graubünden region, known for its relaxed charm and year-round outdoor activities. In winter, it offers excellent skiing and snowboarding with well-groomed slopes and a family-friendly atmosphere. Summer transforms Arosa into a haven for hiking, mountain biking, and lake activities, with stunning trails that wind through forests and meadows.
17. Appenzell
Location: Northeastern Switzerland
Best time to visit: Summer and autumn
Activities on offer: Exploring colorful village houses, cheese tasting, hiking in the Alpstein mountains, and traditional festivals.
Appenzell is a charming village that showcases traditional Swiss culture and stunning alpine scenery, making it one of the great places to visit in Switzerland. Known for its colorful houses, cheese-making traditions, and strong local customs, it feels like stepping into a storybook. The surrounding Appenzell region offers endless opportunities for hiking through rolling hills and dramatic peaks, with panoramic views that are simply unforgettable.
18. Thun
Location: Bernese Oberland, on Lake Thun
Best time to visit: Summer for lakeside fun
Activities on offer: Exploring Thun Castle, old town strolls, boat cruises, and swimming in the lake.
Thun, often called the gateway to the Bernese Oberland, is one of the most beautiful places in Switzerland thanks to its stunning lakefront setting and mountain backdrop. The town boasts a charming Old Town with cobbled streets, lively squares, and the striking Thun Castle overlooking it all.
Things to Do in Switzerland
Switzerland is a country that caters to every kind of traveler. From adrenaline-filled alpine adventures to leisurely strolls through storybook towns, or simply taking in breathtaking mountain and lake views, the possibilities are endless. Here are some of the activities to try in Switzerland:
Outdoor Adventures
With its dramatic mountains, sparkling lakes, and endless trails, Switzerland is a paradise for anyone who loves outdoor adventures. Here are some outdoor activities to try in Switzerland:
Hiking in the Swiss Alps – explore iconic trails like the Eiger Trail, Five Lakes Walk in Zermatt, or scenic routes around Lake Oeschinen.
Skiing & Snowboarding – hit world-class slopes in resorts such as Zermatt, St. Moritz, and Verbier during the winter season.
Paragliding in Interlaken – Interlaken is one of the most picturesque places in Switzerland, and a popular spot for trying out thrilling sports like paragliding, where you’ll soar above the lakes and mountains for one of the most unforgettable adrenaline experiences in your life.
Cycling & Mountain Biking – ride through vineyard trails along Lake Geneva or tackle challenging mountain routes in Graubünden, considered the best place in Swiss for mountain biking.
Boat Cruises on Swiss Lakes – relax on scenic cruises across Lake Lucerne, Lake Zurich, or Lake Geneva while surrounded by alpine panoramas.
Exploring Swiss Cities
Switzerland’s cities are rich in culture, history, and unique charm. Here are some of the most picturesque places in Switzerland to explore:
Zurich – a vibrant financial hub with a charming Old Town, world-class museums, and a beautiful lakeside setting.
Geneva - best known for its international flair, Lake Geneva views, luxury shopping, and cultural landmarks.
Lucerne – a fairytale city with its iconic Chapel Bridge, medieval architecture, and easy access to Mt. Pilatus and Mt. Rigi.
Bern – this Swiss capital is also the most beautiful part of Switzerland, home to a UNESCO-listed Old Town, Bear Park, and a laid-back, historic atmosphere.
Basel - perhaps the most beautiful part of Switzerland to immerse in the local culture is Basel. It is a cultural hotspot on the Rhine, with a thriving art scene, great museums, and beautiful old town squares.
Cultural Experiences
Switzerland is a land where diverse cultures meet. Here are some of the best ways to experience its rich cultural heritage:
Attend a Traditional Swiss Festival – experience events like Basel Fasnacht (carnival), Fête de l’Escalade in Geneva, or the Alpabzug (cow parade) in alpine villages.
Sample Swiss Cuisine – try fondue in the mountains, raclette in Valais, rösti in Bern, or chocolate tastings in Zurich and Geneva.
Ride a Scenic Train – hop on the Glacier Express or Bernina Express to combine travel with history, architecture, and storytelling.
Visit Museums & Historic Sites – explore the Swiss National Museum in Zurich, Château de Chillon in Montreux, or the Olympic Museum in Lausanne.
Discover Local Traditions – watch alpine cheese-making in Appenzell, listen to yodeling and alphorn performances, or join wine tastings in the Lavaux vineyards.
Tips for Traveling to Switzerland
Here are a few handy tips to help you enjoy Switzerland to the fullest:
Plan Around the Seasons
Switzerland has something special to offer in every season. Therefore, planning your trip around the time of year can make all the difference.
If you're visiting during the winter season, the Alps transform into a snowy wonderland perfect for skiing and snowboarding. Spring and summer bring lush meadows, sparkling lakes, and endless hiking trails. Meanwhile, autumn makes Switzerland look even more spectacular, with vineyards and valleys blooming in golden hues.
No matter the season, you’ll always find breathtaking places to go in Switzerland.
Book in Advance & Stay Connected
Switzerland is one of Europe's most-visited destinations. Therefore, it's always a good idea to book your tickets as early as you can, from train tickets to activities and museums. They tend to sell out quickly, especially during the peak tourist months.
While you’re planning, make sure you’re connected from the moment you land with an eSIM for Switzerland. With instant activation and reliable coverage, Jetpac is the easiest way to stay online for navigation, bookings, and sharing your journey as it unfolds.
Get a Swiss Travel Pass
One of the best ways to explore Switzerland tourist spots and attractions is with a Swiss Travel Pass. This all-in-one ticket gives you unlimited access to trains, buses, and boats across the country.
With a travel pass, it will be easy for you to hop from picturesque cities to alpine villages without the hassle of buying separate tickets. It also includes free or discounted entry to many museums and landmarks, helping you see more while saving both time and money.
Budget for High Costs
Switzerland is known for its breathtaking landscapes. However, it also comes with a higher price tag compared to many destinations. From accommodation and dining to transportation and activities, costs can add up quickly. Therefore, it's always a good idea to set a realistic budget in advance, so you can enjoy your trip without constant worries about expenses.
Pack for All Weather Conditions
Switzerland’s weather can be unpredictable, with sunshine in one valley and sudden rain or snow in another. Packing layers is the best way to stay comfortable, whether you’re exploring cities, hiking in the Alps, or taking scenic train rides.
Bring a good jacket, sturdy shoes, and versatile clothing so you can be prepared for anything the Swiss climate brings.
Don’t Skip Travel Insurance
Travel insurance might feel optional, but it’s a smart investment when traveling to Switzerland. From unexpected flight delays to medical emergencies or lost luggage, it gives you peace of mind knowing you’re covered. Having insurance means you can focus on enjoying your trip instead of worrying about what could go wrong.
Learn Basic German, French, or Italian
Switzerland has four official languages, with German, French, and Italian being the most widely spoken, depending on the region. Learning a few simple phrases can make interactions smoother and show respect for local culture.
And if you’re using an international eSIM like Jetpac, you can easily access translation apps on the go, allowing you to communicate and connect wherever you are in the country.
Try Local Specialties
No trip to Switzerland is complete without tasting its famous specialties. Warm up with a pot of cheese fondue, savor the melted goodness of raclette, and indulge in world-class Swiss chocolates.
Each region also has its own unique dishes, so be sure to try local flavors wherever your travels take you.
Explore Beyond the Cities
While Switzerland’s cities are full of charm, the real magic often lies beyond them. Quaint alpine villages, peaceful lakeside towns, and breathtaking mountain trails showcase some of the most authentic Switzerland tourist spots and attractions. Venturing outside the urban hubs will reward you with unforgettable scenery and a deeper glimpse into the local Swiss life.
Travel Smart: Stay Connected with Jetpac eSIM
Make the most of your Swiss adventure by staying seamlessly connected with a Jetpac eSIM Switzerland. With instant activation, you can skip the hassle of buying local SIM cards and enjoy reliable data coverage throughout the country. From Zurich to Zermatt, your Jetpac Switzerland eSIM keeps you connected wherever your travels take you.
Travel smart, stay connected, and experience Switzerland with the confidence that Jetpac eSIM for Switzerland has you covered.
FAQs
What is the prettiest part of Switzerland?
Many travelers say the Bernese Oberland is the prettiest part of Switzerland. This region includes postcard-perfect spots like Lauterbrunnen Valley with its 72 waterfalls, the alpine villages of Wengen and Grindelwald, and the majestic peaks of the Eiger, Mönch, and Jungfrau. With its mix of dramatic mountains, lush meadows, and crystal-clear lakes, it captures the very essence of Swiss beauty.
What is the 8-day rule in Switzerland?
The 8-day rule in Switzerland refers to a regulation for foreign companies sending employees to work in Switzerland on a short-term basis. If the work assignment lasts 8 days or fewer within a calendar year, the employer usually does not need to register the employee with Swiss authorities (with exceptions in certain industries like construction or security). However, if the assignment exceeds 8 days, registration is mandatory.
What not to miss in Switzerland?
When visiting Switzerland, there are a few highlights you simply shouldn’t miss. Take in the dramatic Matterhorn in Zermatt, explore the Jungfrau Region with its waterfalls and alpine villages, and enjoy the charm of cities like Zurich, Lucerne, and Geneva. Don’t skip a scenic train journey such as the Glacier Express or Bernina Express, which showcase Switzerland’s landscapes at their finest.
What is the most beautiful of the Swiss Alps?
Many consider the Jungfrau Region to be the most beautiful part of the Swiss Alps. With dramatic peaks like the Eiger, Mönch, and Jungfrau towering over charming villages such as Grindelwald, Wengen, and Lauterbrunnen, the scenery is truly breathtaking. Visitors can ride the Jungfraujoch railway up to the “Top of Europe,” hike among waterfalls and alpine meadows, or simply take in the views of glaciers and mountain peaks.
What is the #1 tourist attraction in Switzerland?
The Matterhorn in Zermatt is often considered the #1 tourist attraction in Switzerland. This iconic, pyramid-shaped peak is one of the most photographed mountains in the world and a symbol of the Swiss Alps. Visitors can enjoy skiing year-round, take the scenic Gornergrat railway for breathtaking views, or hike the many trails around the mountain.
Which month is best to visit Switzerland?
The best time to visit Switzerland depends on what you want to do. June to September is ideal for hiking, lake activities, and enjoying the warm alpine scenery. December to March is perfect for skiing and winter sports in resorts like Zermatt and St. Moritz. For fewer crowds and beautiful landscapes, May and October are great shoulder months with milder weather.
What are the top outdoor activities in Switzerland?
Hiking in the Alps is a must, with trails ranging from gentle lakeside walks to challenging mountain routes. In winter, skiing and snowboarding in resorts like Zermatt or St. Moritz are world-class experiences. You can also enjoy paragliding in Interlaken, scenic cycling routes, or peaceful boat cruises on Switzerland’s many lakes.
What is the quiet law in Switzerland?
In Switzerland, the quiet law (known as Ruhezeit) refers to legally designated quiet hours when excessive noise is not allowed. These typically include night hours (around 10 p.m. to 7 a.m.), midday breaks in some areas, and all day on Sundays and public holidays. During these times, activities like loud music, drilling, mowing the lawn, or noisy gatherings are discouraged or prohibited.
